Ilyse Cockeram – Design Portfolio

Unbridled is a full service event management, production, and creative agency delivering intentionally crafted events through a customer focused approach to creative design, attendee management, program logistics, production, and travel. Unbridled is known by our values driven culture, creativity, and full service flexibility.

As a Senior level Graphic Designer at Unbridled, I am responsible for the overall visual identity of an event, which includes but is not limited to brand and logo development, managing event design production, final signage design implementation, and on-site coordination.

Clients I have collaborated with include:

2025 Events

This marks my second year working with the Unbridled creative team to design the overall visual identity for the Papa Johns Franchise Conference (PJFC). I was responsible for creating and overseeing the installation of onsite signage, collaborating with Spiro—an external experiential marketing agency—to transform the Networking Hub and Exhibitor Showcase from concepts into reality.

PJFC collateral deck, containing the overall event visual identity, signage plan, and printed assets — shared across all teams including productions, printers, fabricators, and hotel staff for seamless execution.

Our team utilized Adobe Dimension to create hyperrealistic signage mock-ups, bringing the visual concepts to life before production.

2023 Events

Unbridled partnered with Applebee's® to curate the overall design and theme for their 2023 Franchise Conference, held in Las Vegas, Nevada. I served as the creative lead due to my experience from the previous years and my deep understanding of the account's brand guidelines and client relationships.

I managed all creative assets, including print materials, large-scale signage, digital signage, sponsorship branding, and assets from the external creative agency, Ghost Ranch. I adapted the approved visual identity to create all large-scale signage, name badges, and other small printed collateral.

My proudest accomplishments to come out of the Applebee's® event:

- Secured first-round approval for a blue block signage plan. The client was highly impressed, commenting that I anticipated her questions and addressed them before she had the chance to ask.

- Thought outside my typical scope to create a plan that offered maximum value. I discovered a loophole where “external” signage, such as 10' towers, was not subject to hotel branding fees. The clients were thrilled with the signage plan and my rationale for the proposed approach. I gained their trust and confidence through my initiative and thorough research to best serve their needs.

- Trained new internal team members on the client's best practices.

- Delivered creative assets ahead of schedule, surpassing past years’ timelines under my leadership.

The Alexion 2023 Neurology Launch Meeting was held at the La Cantera Hotel in San Antonio, TX.

My team was provided with the "Zero In – When Nothing Means Everything" logo, and I was given the creative freedom to build the remaining event collateral around this concept.

This particular account was a challenge, as I needed to think outside the box for the signage plan. The hotel did not allow clings, which are typically a key component of large-scale event signage. I proposed a well-thought-out plan that required me to use all available resources. I presented collateral that I had never worked with before, including a 3D installation registration backdrop of the bullseye from the Zero In logo, lighting features, and 3D stackable cubes. The client was extremely pleased with the event signage and complimented me on how I made the pre-designated color palette truly stand out.