Unbridled is a full service event management, production, and creative agency delivering intentionally crafted events through a customer focused approach to creative design, attendee management, program logistics, production, and travel. Unbridled is known by our values driven culture, creativity, and full service flexibility.
As a Senior Graphic Designer with Unbridled I am responsible for the overall visual identity concerning an event, which includes but not limited to: brand & logo development, managing the event design production, final signage design implementation & on site coordination.
Clients I have collaborated with include:
2023 Events
Unbridled partnered with Applebee's® to curate the overall design and theme for their 2023 Franchise Conference, held in Las Vegas, Nevada. I served as the creative lead based on my prior year’s experience and close understanding of the account brand guidelines and client relationships.
I managed all creative assets including print, large scale signage, digital signage, sponsorship branding, as well as managing assets from the external creative agency; Ghost Ranch. I adapted the approved visual identity to create all large scale signage, as well as name badges and other small printed collateral.
My proudest accomplishments to come out of the Applebee's® event were:
- First round approval of a blue block signage plan. The client was very impressed and vocalized that I was able to anticipate her questions and answer them before she even had an opportunity to ask.
- I had to think outside my normal scope of practice to be able to provide a plan that would have enough ‘bang for your buck’. In doing so I found a loop hole where “external” signage such as 10' towers did not count toward hotel branding fees. The clients were over the moon with the designed signage plan and my explanation for the proposed route. I gained the trust and confidence from our clients and they were impressed by my initiative in going above and beyond and researching how to best serve them.
- Training new internal team members on the client’s best practices.
- The creative deliverables were ahead of schedule compared to past years under my leadership.
The Alexion 2023 Neurology Launch Meeting was held at the La Cantera Hotel in San Antonio, TX.
My team was provided the "Zero In – When Nothing Means Everything" logo and I was given the creative freedom to build the remaining event collateral around the concept.
This account in particular challenged me, because I needed to think outside the box for the signage plan - the hotel did not allow clings, which is typically a main component of any large scale event signage. I proposed a well thought out plan that required me to use all of my resources. I presented collateral that I have never worked with before such as a 3D installation registration back drop of the bullseye from the Zero In logo, lighting features, and 3D stackable cubes! The client was extremely pleased with the event signage and complimented how I was able to make the pre-designated color palette pop.
Unbridled partnered with Papa Johns™ to curate the overall design and theme for their first ever in-person Franchise Conference, held in Orlando, Florida.
Small scope signage installation for a pharmaceutical conference held in Orlando, Florida.
My second year collaborating with Neurocrine Biosciences for their National Field Meeting. I was responsible for all the directional signage, name badges, large installations, and digital app assets.
The 2023 Conference was held in San Diego, California.
These images are the the only that I am able to share from their event due to their competitive industry.
2022 Events
I was tasked with creating the overall design collateral for Applebee's 2022 Fall Business Meeting held in Beaver Creek, Colorado.
All printed signage pertaining to the event that had to be coordinated and sent off to a print vendor.
I collaborated with my team to ensure all sponsorship logos were accounted for and placed into their appropriate tier levels.
Easel Signs 24 x 36
Easel Signs 24 x 36
I proposed revamping the Golden Apple Winners pre-mailer packet, I was successful in my efforts and it was approved by the client.
The Unbridled creative team worked together to create the overall visual identity for Sobi's 2022 National Sales Meeting held in Scottsdale, Arizona.
Original theme and visual identity presentation with three different options for the client to choose from.
Proposed "blue block plan" based on the initial site visit.
Design collateral presentations based on the clients chosen theme.
Cvent Flex (an event management software site) displaying the interface of the event registration site.
Mobile app graphics for attendees to navigate the event space and timeline.
Photos of the final collateral in person at the Fairmont Scottsdale Princess | Sobi 2022 NSM
General Session
Directional Paddles and Easel Signs with Removable Arrows
Window clings leading to General Session
Unbridled partnered with another external creative production agency, Wilson Dow to design the overall visual identity for Neurocrine's 2022 National Sales Meeting held in Dallas, Texas. My contribution was modifying the approved visual identity and adapting it for print purposes.
Initial mock up signage plan and design collateral presentation.
Photos of the final collateral in person at the Omni Dallas Hotel and off site evening event at Gilley's Dallas
Gilley's Dallas Entrance
Unbridled partnered with Casey's to provide a full scope event in Kansas City for their first ever all company meeting.
